Newspaper Next 2.0: Making the Leap Beyond "Newspaper Companies"

NENA helps bring “Newspaper Next 2.0” to Boston

The New England Newspaper Association is helping bring Newspaper Next 2.0 to Boston. The program, presented by the American Press Institute (API), will be held on Friday, April 25, on the Northeastern University campus.

Newspaper Next (N²) is API’s ground-breaking initiative that gave the newspaper industry a strategic framework to create a viable future by transforming itself, building new audiences and developing new revenue streams while maximizing core products. N² “2.0” offers additional strategic concepts and practical guidance to help the industry make the leap beyond “newspaper companies.”

The one-day Newspaper Next 2.0 workshop will focus on:

A new vision of what a newspaper company can and must become. With the old model eroding, and with intense competition from other contenders, leaders in this industry need new models they can both see and articulate as they guide and inspire change in their organizations.

Case studies of new products launched in the last year by companies using the N2 method – from the products’ main features, target consumer and business customers, to key metrics and lessons learned. Learn how several innovative companies organized, staffed, funded and oversaw their product development efforts.

Practical guidance for what may be the most urgent question on the minds of newspaper executives today: How can we monetize the Web? Online advertising spending is projected to rise by a whopping 48% in 2008, but newspapers, for the most part, have not gotten their share of these sectors, particularly search, e-mail and video. Plan on taking home practical strategies and tactics to help their companies leverage these online revenue opportunities.

Who should attend? Publishers, editors and top executives, plus anyone responsible for:

A newspaper company's profit and loss

The health and future of the company

Strategic direction

Creating new growth

Developing new products and services, online or print

Workshop Details

DATE: 9 a.m. – 4:30 p.m. Friday, April 25, 2008

LOCATION:Raytheon Auditorium

Egan Research Center

Northeastern University

360 Huntington Ave.

Boston, Massachusetts

Tuition: $195

For complete program information and to register, please click this LINK. Attendees whose newspapers are current members of the New England Newspaper Association are eligible for a 10% tuition discount.

To receive this discount, attendees need to type in “NENA” in the box labeled “Promotional Code” near the end of the online registration form. Discounts are available only at the time of online registration and payment, and are not available retroactively. Tuition is non-refundable.

The workshop is also co-sponsored by the New England Press Association.

Registration questions? Please contact API registrar Anne DiPrete at adiprete@americanpressinstitute.org or 703-715-3320.

Click here to view the Promotional Flyer.